Nationwide — Meet Britnee Wheeler, a military spouse and mother of five, who wears many hats, including being the founder and CEO of Rose Maternity Co. She’s over the moon to introduce an innovative and patent-pending product aimed at helping new moms navigate the postpartum journey with confidence and comfort. Say hello to the RoseRelief™ Postpartum Recovery Undergarment.
The Powerhouse Behind the Product
As a full-time working mom juggling corporate HR leadership roles, raising a growing family, and supporting her husband during deployments, Britnee knows firsthand the challenges of balancing it all. When she couldn’t find a postpartum undergarment that met her specific needs, she took matters into her own hands and created her own solution.
The RoseRelief™ Undergarment: Your Postpartum Ally
This signature undergarment is a game-changer. It’s soft, washable, and full coverage, accommodating moms of all sizes (up to 3X). What sets it apart is its adjustable sides, offering customizable compression for optimal abdomen support and fit. But that’s not all – it features a patent-pending pocket designed to hold the SoothingPetals™ Ice/Heat Gel pack. This elongated pack discreetly provides comfort to the vaginal area, pelvic area, and even those pesky post-birth hemorrhoids.
A Mother’s Focus Should Be on Bonding, Not Discomfort
“After childbirth, finding supportive and comfortable undergarments should be the last of a mom’s worries,” says Britnee. She understands the struggles moms face in those early postpartum days, from tenderness and sutures to cesarean incisions and back pain. The RoseRelief™ Undergarment aims to change the narrative, allowing moms to focus on what truly matters – bonding with their newborns.
A Commitment to Empowering Moms
Black Maternal Health Week serves as a stark reminder of the healthcare crisis faced by Black mothers in the U.S. The recent loss of Krystal Anderson, a beloved former Kansas City Chiefs cheerleader, to childbirth complications tragically underscores this disparity.
Rose Maternity Co. has a mission to provide education, awareness, and products that improve postpartum health outcomes and address disparities disproportionately affecting women of color. This Black Maternal Health Week, we’re proud to launch the RoseRelief™ Postpartum Recovery Undergarment, designed to empower new moms, particularly Black mothers who often face inadequate postpartum care, to heal confidently and comfortably.