PRNewswire— A leading nonprofit health advocacy organization that provides health and wellness information that is rooted in medical expertise to the Black community – is partnering with the National Kidney Foundation (NKF) to spread awareness about kidney equity during National Kidney Month. Observed in March each year, National Kidney Month aims to raise awareness about kidney health and chronic kidney disease. The month also includes World Kidney Day – a global health awareness day focusing on the importance of kidneys and the impact of kidney disease - which is observed March 14.
“As an organization that spotlights health disparities and the importance of health in the Black community, kidney health has become a silent epidemic in our community,” said Roslyn Young-Daniels, President, and Founder of Black Health Matters. “We are very honored to have the opportunity to partner with the National Kidney Foundation to spread awareness about kidney health, and also achieving equity by decreasing the risk factors for our community.”
Black Americans are not only 4 times more likely to develop kidney failure, but more than one in three kidney failure patients living in the U.S. are Black.
As part of this collaboration, Black Health Matters will turn its Home Page Orange on March 14 in observance of World Kidney Day and inviting visitors to take a quiz to assess their risk for kidney disease. Currently, 33 percent of adults in the U.S. at risk for kidney disease. Results of the quiz will share if the respondent is at increased risk of kidney disease while also providing informational resources including a link to schedule a consultation with a medical professional. Black Health Matters will also commit its social media channels to the cause for World Kidney Day.
“We thank Black Health Matters for their support and for helping raise awareness during World Kidney Day,” said Kevin Longino, CEO of the NKF and a kidney transplant recipient. “Health disparities continue to impact the entire kidney patient journey. That’s why NKF is championing the fight to achieve KIDNEY EQUITY FOR ALL – a commitment to making a tangible difference in the lives of all kidney patients regardless of race, ethnicity, sexual identity, and socio-economic status.”
Diabetes continues to be the top cause of kidney failure, causing about 45 percent of all new cases, followed by high blood pressure, which is the number two cause of kidney failure, responsible for about 1 out of 4 cases in the U.S. Both diabetes and high blood pressure disproportionately affect the Black community, with almost half (more than 42%) of African American adults have high blood pressure.
