Nigeria’s Online Content Creator Market Has Boomed. Can the skit-makers and streamers make it pay?
THE HILL - On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production. Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures.