Small Businesses Plan Events And Start Marketing Earlier to deal with shorter holiday shopping season
(AP) The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas - five fewer than last year. But there are still ways to make the most of a shorter season. The National Retail Federation predicts that retail sales will rise between 2.5% and 3.5% compared with same period a year ago. Online